We Do Digital
In a nutshell, we research, design, develop and deploy digital solutions across a range of channels, for brands big and small. We are a team of highly skilled and experienced thinkers, designers and developers who understand that digital strategy isn’t just about creating a mobile-friendly version of a website. It involves integrating a mobile plan into your overall business strategy, building in analytic tools and metrics and continuing to monitor and modify the strategy as your customer base grows and technology changes. Digital. Design. Technology. We've got it covered.
SERVICES & TECHNOLOGIES
"Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound." Don’t we all dream of having serious skills like those? The reality is, we do have some pretty awesome ones, maybe not sweet nunchuck skills, but we’ve got some exceptional design and development know-how. With roots in traditional branding and marketing, our passion lies in designing and developing cutting edge digital tools for our clients and their customers. We feel this foundation helps lay the groundwork for a solid understanding of how to expand digital into our client’s messaging and campaigns.
DIGITAL TECHNOLOGIES
- ASP.NET
- CMS Systems
- eCommerce
- JavaScript
- JQuery
- HTML 5/CSS 3
- HTML 4/CSS 2
- MySQL/SQL
- PHP
- XML
- WordPress
- Flash/ActionScript
- Objective C
- Android, iOS, RIM
SERVICES
- Design
- Development
- Brand Integration
- Positioning
- User Interface Design
- Information Architecture
- CMS Development
- SEO
- Social Media
- Analytics
We are driven by creativity and are experts in cross-platform mobile development and web technologies. With a senior-level staff, we don’t use project managers, interns or junior-level people on your projects. We feel the process chain should be simple and not bogged down by unnecessary people and time. We are located in San Diego, CA. Not Los Angeles, San Francisco or New York where hourly rates and development fees are skyrocketing.
CLIENT EXPERIENCE
We’ve had the fortune to work with some great clients over the years. The best ones let us exercise our design chops and trust our technology prowess.
THE WORK
In the midst of client work, conferences, meetings (golf), we find ourselves a bit inundated to post more of our latest work. So, until our site revamp is complete, here is one client case study of a campaign we are currently engaged in. If you simply can’t wait and would like to see more samples of other current client work and projects, please email us at info@roguebrands.com.
CLIENT: SONY ELECTRONICS
PROJECT: DIGITAL CAMPAIGN
Visit these sites on your mobile device:
www.sonymobileapps.com/di
www.sonymobileapps.com/vaio
List View
A simple list view navigation style is optimized for a mobile environment and easily navigable by users.
App features include:
- Mobile OS Cross-platform functionality
- Product features
- Accessories
- Step-up features
- Product Comparisons
- Product videos
- “Help Me Choose” tool
- Product views and colors
Cross platform mobile apps
Rogue designed and developed the first and only product based mobile apps for Sony Electronics. The apps are designed to help train retail sales associates as well as provide relevant product information to consumers.
Custom QR codes
Rogue designs and illustrates custom QR codes for Sony products. The unique illustrations are a fun way to engage customers to scan and get more product info.
E-commerce
Viewers are given the option to be directed back to the retailer to purchase products. Content is easily updatable and can be edited in only a few hours.
Video integration
Site viewers are presented with dynamic content like rich media to help tell the product’s story. Videos are optimized for mobile environments.
QR Sites
Rogue designs and develops QR code sites for Sony. Customers are driven to the sites from traditional mailers, catalogues and in-store promotions.
Analytics
Sites and traffic are tracked and reported back to Sony. The analytics are reviewd for geo-location, time on site, video plays and overall hits. The reports are used to write better-targeted ads, strengthen marketing initiatives and create higher converting websites.
Sonystyle.com Promotions
The partnership between Sony and Rogue continues with the recent design of sonystyle.com - an international, consumer-facing product site. Rogue was tasked with the design and production of an area that housed Sony Entertainment Network promotional info for Hulu, Netflix, Slacker and others.
TRADITIONAL AND DIGITAL TIE-IN
Digital Campaign
Rogue assists Sony in their campaign pieces and collateral to help bridge traditional and digital messaging.
